Continuing in PUMA’s tradition of developing game changing innovations,
they revealed NETFIT – a unique customizable lacing system that offers infinite
performance and style options in one shoe.
NETFIT Technology enhances fit and support by combining a high grade
engineered net with form-fitting base materials. With netted mesh, you will now
have complete control and versatility over how you lace up. No matter the
style, needs, or shape, you can customise your shoe the way you see fit. The
options are limitless, bringing customization to another level and giving you
the chance to be as creative as you possibly can.
From the track, to the gym, to the street, NETFIT Technology will be
featured on several sports and performance shoes. The innovation and
performance teams at PUMA have developed five different lacing options to help
provide guidance, but the possibilities to lace are endless. The 5 lacing
systems include Standard lacing, for runners who need minimal support;
Stability lacing, for runners who need additional medial support; Wide Foot
lacing, for runners with wider feet that need extra room; Narrow Foot lacing,
for runners with narrow feet; and Heel Support lacing, for runners who prefer a
tighter fit around the heel.
PUMA’s top athletes, including the fastest man in the world, Usain Bolt,
will be wearing shoes featuring NETFIT Technology to train for the World
Championships in London 2017. “I do a lot of training - sometimes a bit too
much – and it’s always different. Sometimes I’m doing power work, and then
sometimes it’s speed and agility work, so it’s important to have a shoe that’s
flexible enough to do the right exercise,” says Bolt. “The best thing about the
NETFIT Technology is that it is customizable and I can lace them any way I want;
not only to get the best fit, but it gives me the opportunity to be creative
with it. Sometimes you wish you could just design shoes purely tailored to your
own feet and now you can. Plus, they look great, and that’s always the most
important thing, right?”
NETFIT Technology will also be available on a range of PUMA Football products
giving players endless scope to customize their game. And for those who believe
that style starts at their feet, NETFIT will also launch on key lifestyle
silhouettes such as the Tsugi.
PUMA NETFIT Technology will officially be launched
in May 2017 and will be available starting now with the Speed IGNITE NETFIT; men’s and women’s IGNITE NETFIT, Tsugi NETFIT, IGNITE Limitless
NETFIT and 365 evoKNIT NETFIT.
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