PUMA Drops the Velvet Rope Collection

The PUMA Velvet Rope collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates and commands.

Velvet Rope is a tech-infused collection with Sportstyle and Training pieces that carry a commanding confidence in any setting. Inspiration was taken from the world in which the Velvet Rope lives. Color palettes blend autumn hues with metallic: olive and copper, navy and silver. Silhouettes stun, flatter, and support. Materials perform at any time of the day or night, from strong Lycra to soft velvet.

This collection is heavily interwoven with the ‘DO YOU’campaign, which has continued to grow traction.

The A/W 2017 Velvet Rope Collection is available at PUMA stores and selected retailers nationwide.