First Look: adidas Yeezy Boost 350 V2 'Semi Frozen Yellow'

The tones are similar in colour to those highlighters used at school or work. It’s the most eye-popping of any Yeezy Boost 350 and grabs attention for all the right reasons. A contrasting shade of red is utilised for the marking across the heel tab and the ‘SPLY-350’ branding along the sidewall. The swirling pattern against that yellow Primeknit manages to tone down the aesthetic in deep navy.

The gum outsole seems to be dividing opinion more than the funky colourway. Whether you love or hate the Yeezy Yellow, you’ve got to appreciate this style for its completely unique aesthetic. As Kanye has done countless times in the past, he manages to turn convention on its head for a shoe which will be remembered decades from now.

The adidas Yeezy Boost 350 V2 'Semi Frozen Yellow' is dropping on Friday, 14 December 2018, at selected retailers.

First Look: Nike Air Max Penny 1 'Warriors'

The sneaker features a clean white and deep blue hue that is responsible for most of its colour scheme with golden yellow taking shape on both its Nike branding as well as Penny’s iconic 1-Cent emblem on its heel.

Furthering the nod to Hardaway’s draft day, are custom insoles that feature the number three and a Nike Swoosh. 

The Nike Air Max Penny 1 'Warriors' is available at selected retailers.

First Look: PUMA x LAMA JOUNI Thunder Range for Women

PUMA and Dubai-based contemporary ready-to-wear label LAMA JOUNI have joined forces to launch an exclusive range of Thunder footwear and athletic-inspired fashion, under PUMA’s collaborative platform, Co.Creative.

Co.Creative is a platform that facilitates partnerships between PUMA and up-and-coming brands across the world, working directly with creative trailblazers from the fashion and music industries.

The creative partnership features two collections – Rive Droite and Rive Gauche – which draw on Lama Jouni’s time spent in Paris. She pursued Fashion Design at Parsons and trained under some of the most respected fashion houses like Balmain and Rad Hourani.

Rive Droite

Launching this month, the collaboration debuts with Rive Droite that lends a strong urban inspired colour scheme. Iterations of the Thunder sneaker come in two colourways – Deep Lagoon-Orchid Bloom and Glacier Gray-Barbados Cherry. With leather, nubuck and suede upper, stitch and turn formstripe and overlays, the Rive Droite branding features on the heel loop.

The PUMA x LAMA JOUNI Thunder Rive Droite in Deep Lagoon-Orchid Bloom colourway or Glacier Gray-Barbados Cherry colourway is available at PUMA SELECT, X-Trend and The Office stores for R2 299.

Look out for the second LAMA JOUNI Co.Creative pack dropping early 2019.