First Look: AR Trainer and S.C. Premiere

adidas Originals takes inspiration from classic and contemporary contexts, presenting two distinctive silhouettes, the A.R. Trainer and SC Premiere models.

First up, the A.R. Trainer silhouette presents a refined take on an original ‘80s training shoe. Reimagining the ASC Trainer model from 1988, the shoe’s paneled construction and fluid lines offer a slightly updated expression of the era’s unique tennis aesthetic. Constructed from premium leather throughout, the shoe is finished off with an 80’s style multi-purpose training sole unit and trefoil logo branding throughout.

In contrast, the SC Premiere silhouette takes inspiration from similar roots to create a more fluid, modernized take on 40 years of the adidas court archive aesthetic. The shoe’s premium leather upper is countered by a rubber midsole with a contrast off-white outsole, while a contrast heel-tab and trefoil logo window on the lateral side completes the picture.

The A.R. Trainer and SC Premiere is available at selected adidas Originals stores and online.

First Look: PUMA x Bradley Theodore Collection

PUMA and renowned visual artist, Bradley Theodore, reunite to create a strikingly vibrant collection for 2019. Featuring Bradley’s signature colour-laden graphics with strong brushwork technique, this street art inspired lifestyle collection drops in January 2019.

A mix of classic and progressive PUMA styles, the collection highlights the artists hand-painted all over graphics, strokes and colour blocking with ‘CREATIVITY IS CULTURE’ printed under the tongue and a rubberised patch of his signature skull-icon featuring across the collection. A progressive fashion-forward running silhouette, the PUMA Thunder Bradley Theodore is designed with a soft leather upper and contrast mesh lining, while the chunky sole is decked with neon colour-blocked TPU inserts. The PUMA Capri Bradley Theodore is a classic vulcanized silhouette built with a soft leather upper featuring hand-drawn effects of tonal glossy graphics on quarter panels with the famed 'NEW YORK' script. For the classic court silhouette PUMA Clyde Bradley Theodore the artist works with his colourful hand-drawn graphics on quarter panels and a debossed 'BRADLEY THEODORE' signature on the medial side.

With apparel and accessories to complete the look, the collection features the PUMA x Bradley Theodore Reversible Bomber adorned with rubber print graphics of a skull on the left chest, paint stripes on the upper left sleeve with crossed bone artwork. Nail the streetstyle look with the PUMA x Bradley Theodore CREW that features Bradley Theodore’s signature embroidery, PUMA wordmark graphic rubber and the skull graphic print. In addition to a range of tees and track pants from the collection, the artist completes the look with the PUMA x Bradley Theodore Hip Bag featuring allover print and a curved cap with snapback adjuster.

The full PUMA x Bradley Theodore collection is available at PUMA SELECT stores and selected retailers nationwide. 

First Look: Nike Air Max 720 'Northern Lights'

The Nike Air Max 720 boasts a visible Air unit 6mm taller than any before it. With more Air directly underfoot, the 720 offers unimaginable all-day comfort and brings to life a totally new aesthetic for Nike Air. Making use of the chunkiest Air unit design yet, which is fashioned from over 70% of recycled manufactured waste, the Air Max 720 Northern Lights is painted in an all-over purple colour scheme with black accents throughout for a pop of subtle contrast.

A perforated engineered mesh upper provides the ultimate breathing experience, and down below, the newly dubbed Airbag offers wearers a nimble and buoyant feeling. 

The Nike Air Max 720 'Northern Lights' drops on the 1st of February at selected retailers.

First Look: PUMA RS-X Trophies

PUMA is keeping the momentum strong with their RS chronicles - with the launch of the RS-X Trophies, this latest iteration of the RS-X sneaker celebrates the extreme reinvention of fame in the era of social media and reality television.

As worn by South African rapper, songwriter and record producer Nasty C who scooped major awards including Best New Artist at the Metro FM Music Awards, making him the perfect fit for the RS-X Trophies. 

Built with RS technology on the midsole, the bulky silhouette with mesh and textile upper is stylishly decked with leather overlays. Elevating the look with gold accents along the quarter panels, the sneakers in PUMA Black – PUMA Team Gold colourway are embossed with a textile heel piece and moulded sockliner with specific RS branding. Completing the look with tonal laces, the sneakers are placed atop rubber outsole with a light weight midsole. 

The sneakers of the season come in two additional colourways – PUMA White-Bronze and Steel-Grey Dark Shadow. 

The RS-X Trophies drops on 1 February 2019 for R1 999 at PUMA stores and selected retailers.

First Look: Nike WMNS Air Max Dia SE

 

Decorated in a minimalist Pale Ivory, combined with contrasting black details. A striking Air unit appears in infrared, encircling the heel for contrast and additional support. You can expect an amazingly comfortable fit with this new silhouette.

Mini Swooshes are dotted around the Air Max Dia’s TPE upper in matching black and white, showcasing Nike’s signature look. A futuristically designed Air logo also appears on the tongue. Each profound Air Max unit is also housed within a thick white midsole which supports a TPE upper, similar to the React Element 87.

The Nike WMNS Air Max Dia SE - Pale Ivory/Black drops 25 January at selected retailers.

First Look: Pharrell Williams x adidas 'Chinese New Year' Pack

Pharrell and adidas partner to celebrate the Chinese New Year. Releasing this weekend, the pack contains both the adidas BYW and Solar HU Glide models. 

Pharrell is celebrating his fascination with China, decorating the Solar Hu Glide in a Chinese New Year themed colour scheme. 

Next is his adidas BYW. Like all of this team’s projects, peace and positivity take center stage, with “AMBITION” boldly printed on this iteration’s forefoot. For an extra special CNY-friendly touch, this BYW’s upper sees a dragon scale-like pattern embroidered into its Primeknit upper, while a stark white BOOST-laden heel piece adds a touch of needed contrast in an effort to neutralize the flashy design. 

The Pharrell x adidas 'Chinese New Year' Pack drops, Saturday, 26 January at selected stores.

First Look: Nike Air Max 98 - University Red

Bold red leather accents sit on top of a stark white mesh base, while a strip of reflective material runs around the red leather midfoot and three more small reflective hits appear on the lace loops and heel tab for low-light style.

 

A red nubuck mudguard provides interesting material contrast with the red leather midfoot piece, and the look is then completed by a white midsole, clear Air Max unit, and red outsole. 

The Nike Air Max 98 - University Red drops Friday 25 January at selected retailers. 

PUMA and Lola Plaku to Drop All-New Nova ‘GRL PWR’ Sneaker

PUMA and Lola Plaku will release the exclusive PUMA Nova GRL PWR sneaker on 1 February 2019. This is Lola’s first sneaker release as part of PUMA’s Co-creative platform.

Designed by Lola, the Nova GRL PWR shoe has a bold, 90’s inspired silhouette, rendered with a slim mesh upper with leather overlays and vibrant colour blocking. Lola chose distinct colour palettes for the sneaker, dropping in two colourways, Black–Surf the Weband Peach Bud–Pearl Blush. With GRL PWR branding on the heel tab, the look is finished with a lace closure system. A natural trendsetter, the GRL PWR woman embraces her feminine side while still valuing the comfort and street style swag that compliments her active lifestyle. 

The PUMA Nova GRL PWR, will retail for R1 799, and will be available from 1 February 2019 at PUMA SELECT, X-Trend, Archive, The Office, Superbalist and selected retailers. 

First Look: Nike WMNS Air VaporMax 2019 - Black/Grey

The Nike Air VaporMax 2019 is the next rendition of the Air VaporMax silhouette. In a unique design, repeated VaporMax logos appear across the shoe in white, adding contrast and representing this season’s logo mania trend. A translucent material also takes over the upper, providing that trend-focussed deconstructed aesthetic.

Matching black laces tie up the sneakers while grey underlays can be seen, acting as security for holding the eyelets in place. Additionally, a one of a kind shimmering effect appears across the VaporMax midsole below foot, giving the silhouette a stand out look. Classic black Swooshes can be seen on the side walls in signature style.

The Nike WMNS Air VaporMax 2019 - Black/Grey is available at selected retailers. 

First Look: Nike Air Jordan 4 SE Laser 'Black Gum'

Made in celebration of the Jordan 4’s 30th anniversary, the Jordan 4 Black Laser features a blacked out upper and a contrasting white midsole. The upper is adorned with tonal graphics inspired by Michael Jordan’s illustrious career, including the Sick Game logo. 

 

To complete the design, a gum rubber outsole sits underfoot for additional comfort and durability.

The Nike Air Jordan 4 SE Laser 'Black Gum' drops 19 January 2019 at selected retailers.

First Look: adidas Nite Jogger 2019 – Black

The 2019 Nite Jogger flashes back 40 years to 1979, when adidas experimented with high-vis materials for the first time on its Nite Jogger running shoe.

Updating the model with modern materials and tech, the new Nite Jogger includes full-length Boost cushioning, ripstop nylon, mesh knit, and suede overlays which retain a slight OG feel. Meanwhile, this update also references the OG version through hits of vibrant orange throughout the black-based upper.

The adidas Nite Jogger 2019 - Black is available at selected retailers.

First Look: Nike Zoom 2K - Sail/White

Sporting an iconic yet advanced upper, the Zoom 2K merges the line between fashion-forward and heritage inspired. Just like the oversized M2K Tekno, this is a shoe that’s all about grabbing attention. It all begins with that chunky and robust midsole underfoot. 

Loaded with Zoom technology, this promises the best in lightweight comfort and support!

The upper is just as impressive with a mix of both stretchy neoprene and premium leather. A unique lacing system keeps the foot securely locked in place with ‘ZOOM’ branding visible along the lacelets. To finish the look, a clean white panelled ‘Zm’ overlay hits the sidewall.

The Nike Zoom 2K Sail/White is available at selected retailers.