For her second collection with
PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the
nostalgia of inspiring high school memories and the emotional experience of our
first love.
The PUMA X SUE TSAI co-created sneakers include
renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA
bedecked with scribbled lines of poetry, hand-drawn doodles, vibrant embroidery and chenille patches,
transforming the nostalgia into something unexpected new and accomplished with
emotionalizing beauty.
The PUMA X SUE TSAI collection extends to chic apparel
including tees, jackets, hooded dresses and sweatpants adorned with embroidery,
badges, all over prints and placed graphics. Complementing the collection, the
artistic decoration theme of PUMA X SUE TSAI also includes matching accessories
such as backpack, cap and pouch.
PUMA x SUE TSAI drops at PUMA Select stores and
selected retailers from 17 August 2019.