PUMA X HELLY HANSEN join forces with their first collection
full of 1990’s vibes. The collection is the perfect combination between PUMA’s
sports heritage and casual DNA combined with the highly technical knowledge and
outdoor expertise of HELLY HANSEN.
Founded in Norway
more than 140 years ago with the creation of waterproof clothing for sailors,
HELLY HANSEN is a leader in sailing and performance ski apparel, as well as
premium workwear. Through bold designs, HELLY HANSEN technical and protective
outerwear left its mark on 1990’s hip-hop subculture and streetwear. The PUMA X
HELLY HANSEN collab takes inspiration from the vibrant 90s era, infusing it in
this multifaceted new collection. While the collection pays tribute to the
heritage of PUMA and HELLY HANSEN, it also incorporates a modern twist by
adding outdoor-inspired details and elements.
Coming dressed in PUMA Black, the PUMA X HELLY HANSEN Nitefox
kick features a transparent heat cut TPU formstrip, zig zag stitching, round
laces and bungee cord. The PUMA X HELLY HANSEN apparel collection includes a
cozy, reversible jacket with all-over-print graphics as well as logo graphics
at the back. The jacket also features water repellant fabric to protect from
wind and wet conditions. The collab extends to co-branded apparel with PUMA X HELLY
HANSEN graphics on a hoodie with kangaroo pockets, pants with warming fleece and
a tee.
The PUMA X HELLY HANSEN collection drops at PUMA
Select stores and PUMA Sandton City on 3 October 2019.