PUMA dropped the brazen Pretty Pink Collection of women’s
footwear, apparel and accessories with iridescent details paired with pink-on-pink
and disruptive designs.
The Cali Wedge (R1 699), Deva (R1 699), RS-X3
(R1 999), Rise (R1 699) and Future Rider (R1 599), some of the
most popular women’s silhouettes from PUMA, are boldly reimagined for this
collection. Details include hot pink, high gloss synthetic uppers and midsoles with
fluffy textile accents.
The Cali Wedge stays true to its extreme, wedge sole
while the classic RS design of the RS-X3 is taken to an extra,
thrice-exaggerated form by stripping the silhouette down to the basics then
building it up with stronger material mixes and colours. The Deva is an
elevated sport-fashion silhouette inspired by rebellious punk attitude and
chunky, oversized streetwear shoes seen in Tokyo. It plays with height and
materials to create a totally new look: the top line tooling is a sneaker while
the sole is high fashion.
Pulling from the worlds of heritage running and
forward-thinking style, the slim, highly engineered silhouette of the Rise is
inspired by clouds with soft, opulent lines and an oh so comfortable
construction. Design details include signature RS technology and a
semi-translucent upper cage.
Born in 1980, the Fast Rider launched when running
moved from the track to the street, becoming one of our most comfortable and
simplistic icons to feature the shock-absorbing PUMA ‘Federbein’ outsole. This
classic shoe has revamped to become the Future Rider, featuring a slim
Federbein outsole and ultra-comfortable Rider Foam midsole.
The Pretty Pink Collection features the Evide Woven Track
Jacket (R1 499) and Track Pants (R1 299) featuring water repellent
fabric and a hot pink colourway with white accents. The perfect pairing to any
outfit, the collection’s accessories include a hot pink Prime Time Drawstring
Backpack (R799) and Prime Time Backpack (R999).
The Pretty Pink collection is
available at PUMA.com, PUMA Stores, and selected retailers. The Pretty Pink
Rise and Future Rider will be dropping later this month.