First Look: The Pretty Pink Collection From PUMA

PUMA dropped the brazen Pretty Pink Collection of women’s footwear, apparel and accessories with iridescent details paired with pink-on-pink and disruptive designs.

The Cali Wedge (R1 699), Deva (R1 699), RS-X3 (R1 999), Rise (R1 699) and Future Rider (R1 599), some of the most popular women’s silhouettes from PUMA, are boldly reimagined for this collection. Details include hot pink, high gloss synthetic uppers and midsoles with fluffy textile accents.

The Cali Wedge stays true to its extreme, wedge sole while the classic RS design of the RS-X3 is taken to an extra, thrice-exaggerated form by stripping the silhouette down to the basics then building it up with stronger material mixes and colours. The Deva is an elevated sport-fashion silhouette inspired by rebellious punk attitude and chunky, oversized streetwear shoes seen in Tokyo. It plays with height and materials to create a totally new look: the top line tooling is a sneaker while the sole is high fashion.

Pulling from the worlds of heritage running and forward-thinking style, the slim, highly engineered silhouette of the Rise is inspired by clouds with soft, opulent lines and an oh so comfortable construction. Design details include signature RS technology and a semi-translucent upper cage.

Born in 1980, the Fast Rider launched when running moved from the track to the street, becoming one of our most comfortable and simplistic icons to feature the shock-absorbing PUMA ‘Federbein’ outsole. This classic shoe has revamped to become the Future Rider, featuring a slim Federbein outsole and ultra-comfortable Rider Foam midsole.

The Pretty Pink Collection features the Evide Woven Track Jacket (R1 499) and Track Pants (R1 299) featuring water repellent fabric and a hot pink colourway with white accents. The perfect pairing to any outfit, the collection’s accessories include a hot pink Prime Time Drawstring Backpack (R799) and Prime Time Backpack (R999).

The Pretty Pink collection is available at PUMA.com, PUMA Stores, and selected retailers. The Pretty Pink Rise and Future Rider will be dropping later this month.