FIRST LOOK: PUMA X emoji® Collection

PUMA is teaming up with the iconic brand emoji^® for a new unisex collection made to showcase the way we communicate in the modern world. Classic PUMA silhouettes are adorned with emoji^® icons for this playful new collection.

emoji^® has formed a new digital language that’s fun, expressive and universal. Designed through the lens of instant messaging, the PUMA X emoji^® collaboration pairs emoji^® icons that speak to everyone with bright colour combinations, creating a range that is young and vibrant. Allowing for spirited self-expression at any age, the collection includes apparel for adults as well as footwear for kids and adults.

The RS-2K X emoji® (R2 199) features a hook and loop piece on the heel where detachable emoji^® icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. RS-X³ X emoji^® (R1 999) includes the same detachable emoji^® feature emoji^® icons. The hidden “What’s Up?” message also appears on this shoe in the quarter overlay.

The PUMA X emoji^® Tee (R549) is available in black, grey and yellow while the PUMA X emoji^® Hoodie (R1 299) is available in black and yellow, each featuring an array of emoji^® icons on both the front and back of the clothing.

The PUMA X emoji^® collection drops on PUMA.com, at PUMA Select Cape Town and Braamfontein, PUMA Mall of Africa, PUMA Sandton and select retailers from 4 September 2020.