First Look: Nike Air Max 95 - 'Naija'

The Air Max 95 sees the vibrant 'Naija' theme completed with commemorative insignia along the insole. 

The side profile, whose layers mix together various materials of different texture and shade, cascade downwards with patterns of illusory lines and a multitude of different geometric shapes.

Elsewhere, black midsoles are marked with matching green air units and toe caps of similarly dark suede fabric. Tongues opt for the same neutral though in ripstop, contrasting that of the eye stay loops whose saturated green webbing bears even more symbols.

The Nike Air Max 95 - 'Naija' drops 30 September.

First Look: adidas Yeezy Boost 350 V2 - 'Carbon'

The Yeezy Boost 350 V2 Carbon features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper.

This model features no-tie stretch laces for easy on and off wear and comes equipped with a second set of standard laces. The midsole utilizes adidas’ innovative BOOST technology.

The adidas Yeezy Boost 350 V2 - 'Carbon' drops 2 October.

First Look: PUMA x Mile Rider

PUMA introduces the Mile Rider, a new women’s addition to the Rider family.

Starting off as one of the first jogging shoes in the 80s, the Rider has a long history in the PUMA family. Influenced by ‘90s branding and jet-ski inspired graphics with retro inspiration, the Mile Rider features bright pops of colour, a synthetic leather look, patent overlays and pink checked print on the base.

Comfortable cushioning makes the Mile Rider the perfect shoe for outdoor adventures and time in the sun, whether safely strolling near the ocean or hanging out in your own back yard.

The shoe is bold and fashion forward, much like PUMA’s newest ambassador Winnie Harlow. “The Mile Rider has become my new favourite sneaker,” says Winnie. “I love the sporty look, the colour combination, and how comfy they are – they are definitely summer ready.”

Dropping 25 September 2020, get the Mile Rider in PUMA Black-Elektro Green from PUMA.com, PUMA stores and selected retailers or pick up a pair in PUMA White-PUMA Black from PUMA.com, PUMA stores and selected retailers.

First Look: Nike Dunk High - 'Michigan'

Nike has been steadily expanding its university-inspired Dunk offerings over the past year.

True to the 1985 OG, this year’s Nike Dunk High “Michigan” is constructed of full-grain leather in the University of Michigan’s famous maize and blue colors and features original tooling and a mesh tongue.

The Nike Dunk High - 'Michigan' drops Wednesday 23 September at selected retailers. 

First Look: Air Jordan 12 Retro - 'Indigo'

Dressed in a Stone Blue, Legend Blue, and Obsidian colour scheme. This Air Jordan 12 features an upper that will fade to a reveal a unique design underneath.

Other details include Silver metal upper eyelets with White leather overlays.

The Air Jordan 12 Retro - 'Indigo' drops Saturday, 19 September at selected retailers.

First Look: Nike Air Max 1 - 'Limeade'

The sneakers features a citrus-y allure through its base layer that is adorned with a dark green shading, as well as repetitive retro 'Air' branding plastered across the overlays which rest along the toe boxes, mid-foot, and heels.

Slivers of pale yellow accent through the laces, Air bubbles, and footbed backgrounds that are playfully presented with all-over lime graphics.

The tongues are branded with throwback-style cursive Nike branding along with half-cut fruits that stand in the background.

The Nike Air Max 1 - 'Limeade' drops 26 September at selected retailers.

adidas Originals Drops the Clean Classics Collection to Help End Plastic Waste

adidas Originals remakes its most iconic sneakers to address the concern of our generation - plastic waste. adidas Originals serves up Clean Classics, a range of court classics, redesigned to reduce the brand’s impact on the environment. At the core of this pledge is Primegreen; a series of high-performance materials containing a minimum of 50% recycled content. Primegreen and the Clean Classics collection act to challenge production conventions, using 70% recycled materials for the uppers, as well as renewable and reclaimed rubber for the soles. The resulting sneakers are vegan, in an effort to reduce our use of virgin materials and our impact on the environment.  By re-thinking pattern cutting, the Clean Classics collection not only reduces unnecessary waste, but also creates distinctive, new cuts and details.

Clean Classics includes the Superstar, Stan Smith, Continental 80, Top Ten, SC Premiere, Supercourt, and Superstar Bold, all of which are remade for 2020. adidas Originals’ Clean Classics pays homage to the brand’s heritage creating white leather sports shoes, with a new pledge of responsibility that shows adidas’ commitment to ending plastic waste. The truth is that these shoes alone will not save the planet - a claim which appears in the design language of the collection, via stylistic handwriting, however Clean Classics remains committed to continuously innovate in the field of sustainability. Special Clean Classics emblems can be found throughout, as a reminder of the brand’s commitment. The composite nature of the sole creates a bricolage effect of color flecks leaving the clean white upper’s mostly unadorned, pops of color can be found on the laces and stylistic text.

The Clean Classics collection is available online and at adidas Originals stores at a retail price of R1899.

First Look: adidas x Beyoncé Superstar

Beyoncé adds a platform to the legendary rubber shell-toe shoes.

To celebrate 50 years of the iconic silhouette, the powerhouse who has redefined pop culture in her own right lends her elegance and perspective to the rubber shell-toe trainer. Beyoncé's influence is clear, with a raised platform to add extra height that really makes a statement.

Aside from the audacious triple-layered, pointy-toed sole unit, Beyoncé has kept the silhouette at its simplistic self. Sitting wedged into the aforementioned, protruding sole unit is a relatively calm take on the 50-year-old sneaker, with classic white leather construction and black leather overlays, both finished in top-tier materials.

Gold foil branding is swapped out for tonal finishes across the board; debossing on the mid panel and tongue, and glossy glaze at the heel, whilst co-branding graces the insoles in stark blacks. Underfoot you’ll find a standard platform sole unit amalgamated with a thick, sharply angled top tier to complete the design.

First Look: Nike Dunk Low - 'Community Garden'

Dressed in a Multi-Colour, Midnight Turquoise, Cardinal Red, and Lemon Wash colour scheme.

This Nike Dunk Low appears to use eco-friendly material from Nike’s Space Hippie line that features a Grind Rubber on the outsole.

Other details include a canvas upper covered in various prints highlighted with Yellow Swooshes, tongues, and heel tabs.

First Look: PUMA x R H U D E Cell King

PUMA and L.A. based streetwear brand R H U D E dropped a new shoe together as a continuation of the recent co-branded collection, inspired by motorsports and infused with R H U D E’s minimalistic designs and colors.

The PUMA x R H U D E Cell King is a classic made with purpose, reinterpreted to be worn as a street statement. Taking inspiration from the original 1968 PUMA KING, the leather upper features football inspired stitching and a removable tongue piece with the debossed R H U D E logo.

A silky suede formstripe and a vintage-looking midsole with Cell technology complete this unique silhouette.

The colour palette stays true to R H U D E’s aesthetics, giving a vintage feel to the shoe.

The PUMA x R H U D E Cell King, retailing for R2799, is available at PUMA.com and at PUMA Select Cape Town and Braamfontein.

Nike WMNS Air Force 1 Low - 'Black Tie-Dye'

Leather uppers are replete with tie-dye patterns boasting 'Green Strike' and 'Washed Coral' hues. Midfoot panels and tongue areas introduce a magenta-like tone also complemented with 'Black' blotches.

Unlike the forefoot, heel areas on this Air Force 1 deliver some semblance of order with their 'White' base, but profile Swooshes and rear overlays boast some 'Green Strike' flair. Underfoot, sole units keep their arrangement simple with a 'yin-and-yang' palette.