PUMA and Maison Kitsuné are
partnering together for the first time for a full
collection, merging the brand’s Paris-meets-Toyko aesthetic with PUMA’s classic
styles and sport heritage.
With a vintage yet modern
look, the collection takes from Maison Kitsuné’s
roots. The styles merge Japanese and French design elements and Miason
Kitsuné’s signature elevated basics with PUMA’s classic silhouettes and DNA to
create a fresh and unique collection. The colour palette plays with different
shades while keeping it tonal and earthy.
Rubberized finishes
and authentic co-branding help make this a collection that’s the epitome of
chic street style. Maison Kitsuné’s signature Fox logos can be seen throughout the collection. Coming from the French word for
house, Maison, and the Japanese word for fox, Kitsuné, it represents a symbol
of versatility, much like the brand itself, as showcased in this collection.
Detailed utilitarian pieces
like the Military Jacket (R5 999) and Cargo Pants (R2 499) stand out
alongside items like the Hooded Long Jacket (R4 699), AOP Coach Jacket
(2 499) and Tee (R1 699), Heavy Sweat Pant (R2 299) and Oversized
Tee (R999) that feature embroidery and minimalistic designs. The Military
Jacket is made of a technical fabric that protects you from winds and keeps you
comfortable in wet conditions. It includes an all-over graphic print lining
with thin padding and multiple front flaps and hook and loop pockets for secure
storage solutions. Coming in perfect form and function, the regular fit Cargo
Pants feature six pockets and graphic embroidery.
Rubber mudguards are a key
element in the footwear story, rooted in Japanese heritage, much like Maison
Kitsuné. The Ralph Sampson Mid (R2 999) has a black nylon upper with a moulded
rubber overlay in tan. The collection also includes the Ralph Sampson Lo
(R2 599). Accessories include a Waist Bag (R1 299), Cap (R399), and Bucket
Hat (R549).
The PUMA X MAISON KITSUNÉ
collection drops on PUMA.com, PUMA Select stores and selected retailers from 27
March 2021.