First Look: The Ocean Queen Collection by PUMA

PUMA is dropping a new collection of women’s footwear and apparel called Ocean Queen, inspired by the deepest seas and made for women who make waves.

Worn by PUMA ambassador Winnie Harlow and perfect for a day out, Ocean Queen features colours like bright aquamarine, yellow and a soft pink alongside mesh details. The footwear selection includes beachy takes on some of PUMA’s most popular women’s styles like the Cruise Rider (R1 699), Oslo (R1 899), RS-Curve (R1 899) and Hedra (R1 999). Apparel includes a Unitard (R749) and Mesh Dress (R699).

The Cruise Rider Ocean Queen makes a splash with an open mesh base with suede overlays, leather metallic formstrip and silver details throughout. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back and Rider foam for the ultimate comfort.

The collection drops today, 30 April from PUMA.com, PUMA stores, sportscene mega stores, Superbalist and select retailers.

First Look: Air Jordan 1 Zoom CMFT - 'Stadium Green'

The sneaker features white corduroy sides with a matching-coloured perforated toe box.

Green suede overlays and cut-out swooshes are paired with llack laces, ankle collar, and a wings logo.  It also features a white midsole atop a green rubber outsole.

The Air Jordan 1 Zoom CMFT - 'Stadium Green' is available at selected retailers.

First Look: PUMA’s Latest Mirage Tech

PUMA has dropped the latest colorway, featuring a lighter grey option with accents of blue and yellow, of the all-new Mirage Tech, worn by PUMA ambassador DJ Snake. who can be seen wearing the bright, bold style around Paris in new campaign images.

Inspired by the world of DJs and the lights, energy and atmosphere of electronic dance music (EDM) and EDM shows, the Mirage takes inspiration from the PUMA archive and brings a new perspective to street style. The Mirage OG was originally released over half a century ago as a lightweight track and field shoe and reissued as a jogging shoe in the 90’s.

PUMA’s Mirage Tech is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. This revamped style features trippy colours, eye-catching materials and futuristic elements.

Retailing for R1 899, the latest Mirage Tech is available on PUMA.com, PUMA stores and select retailers. 

First Look: Air Jordan 5 - 'Raging Bull'

The Air Jordan 5 features a red suede upper with matching red laces. “23” embroidered heels, reflective tongues, black detailing, and midsole atop a translucent outsole completes the design.

The Air Jordan 5 - 'Raging Bull' is available at selected retailers. 

First Look: The RS-Dreamer Proto by J.Cole and PUMA Hoops

J. Cole and PUMA Hoops are dropping the next DREAMER silhouette: the RS-DREAMER PROTO, designed with the vision of J. Cole and technology of PUMA. With a one-of-a-kind colourway, this original prototype led to the birth of the DREAMER franchise and subsequent release of the RS-DREAMER.

Never intended to be released, the RS-DREAMER PROTO has remained a personal favourite of Dreamville and J. Cole. As the franchise continues to move forward, PUMA wanted to release the prototype that started it all but may never be released again.

Features of the RS-DREAMER PROTO include a disruptive cord lacing system for a snug and responsive fit throughout forefoot and midfoot and a ProFoam midsole and RS-Foam heel for maximum energy return that’s perfect for any playstyle, as well as a full coverage, high-abrasion rubber outsole for increased grip that’s ideal for quick cutting and spot up play.

Retailing for R2 699, the RS-DREAMER PROTO drops tomorrow, 23 April 2021 at PUMA.com, PUMA stores and Shesha.

 

First Look: adidas Yeezy Boost 700 - 'Bright Blue'

The Yeezy Boost 700 Bright Blue features an upper composed of full-grain leather and suede overlays that offer a premium finish, soft hand feel, along with a supportive and durable wear.

Mesh underlays provide lightweight breathability and comfort where it is needed while reflective material on the heel adds unique design cues and visual interest. The BOOST drop-in midsole offers the ultimate underfoot cushioning experience.

The adidas Yeezy Boost 700 - 'Bright Blue' drops 24 April at selected retailers

First Look: Air Jordan 4 Retro - 'University Blue'

The sneaker is dressed in a university blue, tech grey, white, and black colour scheme. It has a university blue genuine suede leather upper, this new rendition of the Air Jordan 4 combines premium materials with a classic Jumpman color scheme.

The shoe’s construction features OG mesh netting on the quarter panel and tongue bottom with recognizable cement splatter on the midsole, heel tabs and wings and is completed by a woven jock tag on the tongue.

The Air Jordan 4 Retro - 'University Blue' is available at selected retailers.

First Look: PUMA Court Rider Twofold

PUMA is extending the Rider family with the Court Rider: a performance basketball shoe that combines the vibrant colours and elements of the Rider’s timeless design with the latest basketball technology, perfect for play on and off the court.

The Court Rider features a full-length Rider foam midsole engineered specifically for basketball, a full-coverage rubber outsole with PUMA’s high abrasion rubber material and a dynamic lacing system around the forefoot for enhanced stability and support.

The drop also includes the Court Side Jacket (R1 999), Court Side Pant (R1 899) and a Short Sleeve Tee (R799). 

Additional Court Rider styles will release throughout the year with bold designs inspired by popular video games, nostalgic cartoons and the freshest colours for on-court play.

Retailing for R2 199, the Court Rider Twofold is available on PUMA.com and at PUMA Stores, Shesha and selected retailers.

First Look: PUMA Wild Rider

PUMA is adding a progressive new design to its popular Rider franchise with the addition of the Wild Rider. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster and beyond.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together, seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring hints of vivid, almost industrial colours like royal blue, a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper and the signature Rider foam.

The heel has a series of unique design finishes including a formstrip that flows into a heel pull, a hairy suede overlay and “Designed by PUMA” emblazoned across the back. The back of heel juts out, further playing on the idea of motion, which serves as inspiration for the shoe.

Retailing for R2 199, the Wild Rider is available from PUMA.com, PUMA Select stores and selected retailers.

First Look: The Mayze by PUMA which is sported by Dua Lipa

 

PUMA has released their first campaign with global pop star Dua Lipa. Shot by fashion photographer Mario Sorrenti, the campaign features Dua Lipa wearing PUMA’s latest sneaker: Mayze, designed with a bold and edgy look in mind.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets then later en route to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and the versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

A mix of archive inspirations and contemporary PUMA classics, the design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel and a heel tab. The upper is a combination of the brand’s leather construction from classic models.

The Mayze (R1 899) is available on PUMA.com and at PUMA stores as well as and select retailers.

First Look: AMBUSH x Nike Dunk High - 'Cosmic Fuchsia'

This sneaker features an all-pink premium leather upper with matching tonal branding and dual tongue tags.

Finishing off with rubber Swoosh logos on the sides that extends past the heel.

The AMBUSH x Nike Dunk High 'Cosmic Fuchsia' drops 1 April 2021 at selected retailers.