PUMA is focusing on the theme of
regeneration for its new RE.GEN collection. Inspired by the idea of repairing
or rebuilding something that's been damaged or lost, this dynamic collection of
footwear, apparel and accessories is constructed from PUMA’s own industry waste
and other recycled materials.
PUMA is committed to reducing its
environmental impact and living up to its code of being “Forever Better.” RE.GEN
is designed for this shared mindset; it’s a modern collection that minimises
waste and makes an environmental statement through street style. It was created
in an effort to reduce and regenerate textile industry waste. Apparel styles
are made with recycled polyester or at least 20% recycled cotton and all
footwear features a minimum of 20% recycled material on the upper.
Moving towards circularity, the RE.GEN
collection incorporates three different kinds of recycled material: leather off-cuts
from PUMA’s own production, cotton off-cuts from the greater textile industry
and polyester made from recycled plastic. The result is a modern collection
that celebrates and rethinks waste.
RE.GEN uses the recycling process to
influence the creation of the product and takes inspiration from it through design
features. An all-over print (AOP) on items in the apparel line includes a
unique pattern that’s inspired by broken down plastic. Juxtaposing fabric mixes
and unexpected cut lines appear throughout the collection, inspired by
upcycling. Every piece features a recycled TPU badge and a label telling the
product story. The pieces feature dynamic cutlines, fresh fabric mixes and
tonal colours.
The collection features the RE.GEN Oslo Maja (R1 899), Cropped Jacket (R1 799),
Tee (R649), AOP Tee (R799), Wide Leg Pants (R1 299) and Woven Skirt (R1 299)
for women while men’s gear includes the RE.GEN Oslo City (R2 299), Jacket (R2 499), Woven
Pants (R1 799) and AOP Tee (R899).
Completing the
collection are the RE.GEN Shoulder Bag (R799), Deconstructed Low Curve Cap
(R399) and RE.GEN Short Visor Cap (R399).
Take a step towards a better future with
the RE.GEN collection, which is available from PUMA.com, PUMA stores, Archive online,
X-Trend, Superbalist, Shesha and selected retailers.