First Look: Air Jordan 4 Retro - 'White Oreo'

This sneaker is dressed in a mix of white, tech grey, black, and fire red. This Air Jordan 4 features an all-white tumbled leather upper detailed with speckled cement grey on the plastic eyelets and midsole.

A solid grey Jumpman on the heel, red Jumpman logos on the tongues, insole and outsole atop a white rubber sole completes the design.

The Air Jordan 4 Retro - 'White Oreo' drops 3 July at selected retailers.

First Look: The Ferrari ION F sneakers by PUMA

PUMA together with Ferrari join forces to launch the ION F footwear featuring an elevated and thoughtful design. The Ferrari ION F sneakers by PUMA is part of Ferrari’s fashion-led collection taking inspiration from the factories constructing the iconic Italian sportscars.

Ferrari evolved their legacy of Sportscars from day one designing remarkable silhouettes and generating pure power on the streets. PUMA got inspired by the aerodynamics and engine boost of those icons featuring the Prancing Horse. The elevated shoe design of PUMA and Ferraris latest collaboration - called ION F – embraces iconic features of the Ferrari SF90 Stradale translated directly into the footwear. The shape of the reflective TPU panel in the rear of the shoe wrapped by a PU Foam gathered the inspiration by the dynamic front spoiler of the SF90. Clean and rich mesh materials on the upper with a knitted sock construction generate a jaw-dropping look without compromising comfort. The premium magnetic fit-lock buckles up your feet for the next G-force driven serpentine road.

The ION F is part of Ferraris new fashion collection. The range is inspired by the connection of the curves of Ferrari cars and the human anatomy highlighting the link between clothing, car and body design choices that translate into a robotic outlook. The capsule is an act of translation, both visual and functional. It originates in the iconic design of well-known Ferrari cars, that have been studied, dissected, morphed and ultimately turned into wearable items.

The Ferrari ION F sneakers by PUMA is available at X-Trend for R3999.

First Look: Nike Blazer Mid 77 - 'Pomegranate'

The sneaker features a black, solar flare, and white colour scheme. It has a black canvas constructed upper with beige overlays on the swooshes and heels.

The embroidered fruit is displayed on the lateral along with its facts and scientific name on the heels. A white midsole atop a dark brown rubber outsole completes the design.

The Nike Blazer Mid 77 - 'Pomegranate' drops 29 June at selected retailers.

First Look: Nike Air Max Pre-Day - 'Be True'

In celebration of Pride Month, Nike dropped the Air Max Pre-Day with 9 swappable heel-patches.

Taking inspiration from the LGBTQ community, this Nike Air Max Pre-Day comes constructed in a mix of mesh with suede overlays dressed in a blue colorway highlighted with rainbow-gradient Swooshes on the sides.

It also features Nike’s “Be True” tongue labels, branded insoles and velcro heels that can be changed to any of the sexual identity pride flags.

The Nike Air Max Pre-Day - 'Be True' is available at selected retailers.

First Look: PUMA X AKABOKU

PUMA and French artist AkaBoku dropped their first collection of footwear and apparel, inspired by the vibrant style that exists within the DNA of both and AkaBoku’s wild and colourful work anchored in nostalgia.

PUMA x AKABOKU sees art transformed into wearable pieces. Streetstyle silhouettes are infused with bright and bold colours, graphics, unexpected material overlays and AkaBoku’s signature characters such as the snake and the crocodile

Influenced by cartoons, comic books and street graffiti, AkaBoku has expanded a childhood passion for art into a lifelong career creating art on everything from paper and textiles to concrete and ceramics. The collection includes the RS-Connect, Future Rider, Hoodie, Tee, LS Tee and Shorts.

PUMA X AKABOKU is available at selected retailers.

First Look: adidas Yeezy Boost 350 V2 - 'Mono Mist'

The Yeezy Boost 350 V2 returns with a fresh new look that features a translucent monofilament mesh upper with the lateral mono stripe intact, offering maximum lightweight breathability.

The internal reinforcement surrounds the entire upper as a structural component while adding a unique design element. Matching mono mesh laces and heel tab completes the visually appealing upper. A semi-translucent TPU cage wraps the full-length boost midsole, providing the ultimate comfort underfoot.

The adidas Yeezy Boost 350 V2 - 'Mono Mist' drops 18 June at selected retailers. 

adidas Yeezy Boost 700 - 'Enflame Amber'

The Yeezy Boost 700 Enflame Amber features an upper composed of full-grain leather and suede overlays that offer a premium finish, soft hand feel, along with a supportive and durable wear.

A mesh upper provides lightweight breathability and comfort where it is needed while reflective material on the heel adds unique design cues and visual interest.

The TPU midsole features a stonewash effect that creates a distinctive look, making no two pairs alike. A BOOST drop-in midsole offers the ultimate underfoot cushioning experience.

The adidas Yeezy Boost 700 - 'Enflame Amber' drops today, 11 June at selected retailers.

First Look: PUMA’s New Mirage Sport

PUMA expands its Mirage franchise with its hot new addition, the Mirage Sport. Taking cues from the archive and mixing them with contemporary design elements, this new style inspired by the energetic and trippy world of DJ culture.

Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The muted, almost washed out, colour palette keeps the attention on the richness of the materials and the construction of the shoe.

Now in store and available for R2 299 from PUMA.com, PUMA V&A and PUMA Braamfontein, X-Trend Store, Archive online, Shesha, Madaiza and select retailers.

First Look: adidas Yeezy Boost 700 MNVN - 'Bright Cyan'

The Yeezy Boost 700 MNVN Bright Cyan features an upper composed of lightweight polyester with no-sew overlays offering enhanced breathability, flexibility and comfort. No-tie bungee laces allows for easy on and off wear, while reflective material throughout specific areas of the model adds unique design cues and visual interest.

The full-length drop-in Boost midsole provides the ultimate underfoot cushioning experience, while the PU midsole adds comfort and durability.

The adidas Yeezy Boost 700 MNVN - 'Bright Cyan' is available at selected retailers.

First Look: The Scutar 3D Tapered Jean by G-Star RAW

With inspiration derived from a vintage dispatch rider pants from World War II, the new Scutar 3D Tapered Jean is the successor to the slim fit jean. Its tapered leg offers slightly more space than the slim fit and the 3D pattern construction with darts creates volume in the knee, which generates comfort during wearing. Thanks to its obvious o-shape and its RAW denim look, the Scutar creates a firm, tough profile.

Other features include a lowered belt loops, reinforced square back pockets, 3D Shaping Darts and double shank closure. A new G-Star Original.

The Scutar 3D Tapered jean is produced with Kir Stretch Denim o, the world’s 1st Cradle to Cradle Certified™ Gold stretch denim fabric introduced to the market by G-star RAW in October 2019. This revolutionary stretch denim presents 0 Risk to people and planet and is an evolution on Kir Denim o, introduced by G-Star in 2018.

This sustainable denim fiber is made of 100% organic cotton and is dyed with Raw for the Planet Indigo, which uses 15% less indigo, 70% less chemicals, no salts, and produces no salt by-product during reduction and dyeing process. Through this, water is saved and clean and recyclable effluent water is left. This innovative dyeing process is formulated in partnership with DyStar® and Artistic Milliners.

Organic cotton fibers are free of toxic pesticides and chemical fertilisers. Growing organic cotton helps to improve soil quality, prevents water contamination and conserves biodiversity. By choosing organic cotton, we can save up to 91% water.

Available in stores and on G-star.com.