PUMA together with PUMA Hoops
Creative Director and iconic image maker June Ambrose, debuts PUMA’s new
Women’s Hoops category with a basketball-inspired lifestyle
collection, PUMA High Court creatively directed by June Ambrose.
Ambrose joined the PUMA family in 2020 and has been an integral part in helping PUMA
launch its Women’s Hoops category, redefining what it means to be stylish in
sport by taking a holistic brand approach, designing different looks for women
to feel empowered on and off the court. Throughout her career, Ambrose
has held court in industries where she wasn’t invited to play. She has built a
life and career on the foundation of being unapologetic and fierce in her
vision that has always extended beyond style.
The bold female-focused
collection takes inspiration from Ambrose’s philosophy that life is a sport,
style is the game and basketball is the vibe. Ambrose incorporated athletic and physical elements of
the game into the collection, to underscore how women are consistently winning,
playing the game of life, and staying on top of their daily grind in all the
positions that they hold.
Footwear features the Regal
RS Renegade (R1 999), Cunning Suede Safari (R1 699) and Leadcat Glory
(R699). Apparel includes the Freedom Shorts (R999), Diggins Breakaway Pants
(R2 299), Ora Mesh Top (R899), Justice LS Tee
(R699), Madison Coat (R2 799), Unity Crop (R1 099), Love Leggings
(R999) and Timeless Tank (R699). The Madison Beanie (R499) and Hope Cross
Body Bag (R1 199) complete the collection.
The collection is available from PUMA.com, PUMA V&A
Waterfront, Braamfontein and Gateway, X-Trend, Archive and Shesha.