Music Artist Myke Towers is PUMA’s First Global Motorsport Lifestyle Ambassador

PUMA has signed music artist Myke Towers as its first official Motorsport Lifestyle Ambassador, who will combine the worlds of music and car culture.

The 28-year-old Puerto Rican is a multi-platinum selling music artist and also the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture. He was nominated for the Latin GRAMMY® Awards, named “New Artist of the Year” at the 2021 Latin Billboard Music Awards and his music video Si Se Da Remix has been streamed close to a billion times. Towers has over 4 billion streams to date and his best performing single Si Se Da (Remix) together with Farruko, Arcangel, Sech & Zion has accrued  almost 1 billion times on YouTube.

Myke will work with PUMA on content creation, marketing campaigns and other projects which fuse music, fashion and car lifestyle.

First Look: adidas Yeezy Boost 350 V2 - 'Dazzling Blue'

The Yeezy Boost 350 V2 Core Black/Dazzling Blue/Core Black features an upper composed of two-toned re-engineered Primeknit. 25% of the components used to make the upper contain a minimum of 50% recycled content.

The midsole utilizes adidas ́ innovative boost™ technology while a semi-transparent TPU cage wraps the boost and adds a distinct design element to the iconic model.

The adidas Yeezy Boost 350 V2 'Dazzling Blue' drops this week.

First Look: The High Court Collection by PUMA x June Ambrose

PUMA together with PUMA Hoops Creative Director and iconic image maker June Ambrose, debuts PUMA’s new Women’s Hoops category with a basketball-inspired lifestyle collection, PUMA High Court creatively directed by June Ambrose.

Ambrose joined the PUMA family in 2020 and has been an integral part in helping PUMA launch its Women’s Hoops category, redefining what it means to be stylish in sport by taking a holistic brand approach, designing different looks for women to feel empowered on and off the court. Throughout her career, Ambrose has held court in industries where she wasn’t invited to play. She has built a life and career on the foundation of being unapologetic and fierce in her vision that has always extended beyond style.

The bold female-focused collection takes inspiration from Ambrose’s philosophy that life is a sport, style is the game and basketball is the vibe. Ambrose incorporated athletic and physical elements of the game into the collection, to underscore how women are consistently winning, playing the game of life, and staying on top of their daily grind in all the positions that they hold.

Footwear features the Regal RS Renegade (R1 999), Cunning Suede Safari (R1 699) and Leadcat Glory (R699). Apparel includes the Freedom Shorts (R999), Diggins Breakaway Pants (R2 299), Ora Mesh Top (R899), Justice LS Tee (R699), Madison Coat (R2 799), Unity Crop (R1 099), Love Leggings (R999) and Timeless Tank (R699). The  Madison Beanie (R499) and Hope Cross Body Bag (R1 199) complete the collection.

The collection is available from PUMA.com, PUMA V&A Waterfront, Braamfontein and Gateway, X-Trend, Archive and Shesha.

 

First Look: adidas Yeezy 500 - 'Blush'

The Yeezy 500 Blush features an upper composed of full-grain leather and suede overlays that offer a premium finish, soft hand feel, along with a supportive and durable wear.

The mesh upper provides lightweight breathability and comfort where it is needed, while reflective piping details add unique design cues and visual interest. a rubber wrap along the midsole provides support and abrasion resistance.

The Adiprene+ cushioning absorbs impact and optimises rebound while a light rubber outsole provides traction.

The adidas Yeezy 500 - 'Blush' drops this week at selected retailers.